Lets have a look at some companies that have a great ROI with social media.
Here are some facts: Sales went up 105%, The number one most viewed sponsored channel on YouTube, 80,000 Twitter followers in 2 days and Facebook Interaction increased 800%. Their success was due to using appropriate multi-channel marketing.
Using Facebook they were able to share positive stories and this resulted in 71 percent of the traffic directed to the registration page on their website came from Facebook.
Cars.com had a 40% chat-to-lead conversion on Facebook. Using a A.I. powered chat tool they are able to handle over 400 000 listings and communicate with shoppers and share their inventory listings.